BrightPlan Releases Data-Driven Financial Wellness Platform

financial wellness

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BrightPlan has launched its new Workforce Financial Wellness Gauge (Gauge), aimed at optimizing financial wellbeing benefits for employees.

The app is set to boost productivity and influence employee turnover and engagement, says BrightPlan. According to a 2022 wellness survey from the company—which surveyed 1000 employees—72% of employees said they are stressed about their finances and 88% believe their employers should offer financial wellness tools and resources. Fifty-four percent list financial wellness benefits as the most desired employee benefit.

BrightPlan says the Gauge platform can guide employers on how diversity, equity, and inclusion (DE&I) strategies, on-time retirement support, vendor partnerships, education opportunities, and more.

“BrightPlan’s data-driven Total Financial Wellness solution with patented AI technology turns raw data into valuable insights and advice for both employers and employees,” says Marthin De Beer, CEO and founder of BrightPlan, in a statement. “This enables organizations to make smarter decisions and better support their employees’ real-time needs, while driving key outcomes such as increased productivity, reduced turnover, decreased absenteeism, significant time and money savings, and most importantly–happier employees.”

Within the Gauge are three measurements, each related to different aspects of financial wellbeing:

Companies can leverage the insights derived from the Gauge to analyze and work with BrightPlan to build targeted action plans to improve their workforce’s financial health. This data can be segmented by demographics to surface critical needs and gaps. 

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