California RIA Firm Latest Acquisition for Creative Planning

T. Rowe Price acquisition

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Creative Planning Inc., one of the nation’s largest Registered Investment Advisors, remains in acquisition mode in 2022, announcing this week the acquisition of Reilly Financial Advisors, which has a total of over $2 billion in assets under management.

Focused on wealth management and comprehensive financial planning, La Mesa, Calif.-based Reilly Financial Advisors, founded in 1999, counts corporate retirement plans among its specialties.

For founders Frank and Don Reilly, the importance of creating a business clients felt like they could trust, and where employees genuinely enjoyed working, was paramount.

“Reilly’s strong company values, philanthropic efforts, and commitment to their clients were three of the main reasons why we at Creative Planning were drawn to them as business partners,” said Creative Planning CEO Peter Mallouk. “We are excited to bring the entirety of the Reilly team into the fold as we continue to expand our practice and brand.”

“I could not have asked for a better business partner than Creative Planning for a few key reasons: their similar business practices and culture, their enhanced—and extremely robust—client service offerings, and their greatly expanded opportunity for employee growth,” said Reilly Financial Advisors President, Frank Reilly. “Simply put, I wanted someone who would prioritize the same level of care for both our clients and employees as the Reilly family has for the last 22 years.”

Republic Capital Group acted as the exclusive investment banking advisor to Reilly Financial Advisors on the transaction. Terms of the deal were not disclosed.

“Creative Planning and Reilly Financial Advisors are an excellent match. Don and Frank have built a great firm and serve clients extremely well. It’s exciting to be part of the coming together of two great firms,” said John Langston, Managing Partner of Republic Capital Group.

With its latest acquisition, Overland Park, Kan.-based independent wealth management firm Creative Planning now manages over $100 billion in assets across all 50 states and 65 countries with continued plans for growth throughout 2022.

Creative Planning acquired over a dozen firms in the past two years, including a blockbuster deal in November 2021 to acquire Lockton’s retirement business. On Jan. 4, Creative Planning announced the acquisition of Cincinnati-based Berno Financial Management, an independent, fee-only financial planner which has a total of over $300 million in assets under management.

SEE ALSO:

• Creative Planning to Buy Lockton’s Retirement Business

• Creative Planning’s Buying Spree Extends into 2021 with Biggest Deal Yet

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