Prudential Financial, Inc. has launched Elevate, a suite of retirement products designed for the independent marketing organization (IMO) channel.
The IMO channel represents a growing segment of the individual retirement marketplace. Prudential’s new Elevate Accumulator Fixed Indexed Annuity and Elevate Income Fixed Indexed Annuity broaden the company’s addressable market opportunity by establishing engagement with financial professionals who utilize IMO distribution to serve retirement investors.
“The Elevate suite is an expansion of our core distribution strategy that nicely complements our continued leadership in wholesaled broker-dealer channels,” said Scott Gaul, head of Individual Retirement at Prudential, in a statement. “It reflects a clear focus and commitment to expanding advisor relationships and enabling long-term growth.”
The launch expands Prudential’s reach in the individual retirement market and opens new relationships with financial professionals who play a role in delivering protected accumulation and lifetime income decumulation solutions to investors.