3 Marketing Pro-Tips for Every 401k Advisor: 2017 NAPA 401k Summit


‘High Energy Hourihan’ clues us in on great advice to boost your 401k business

 

In this interview with Rebecca Hourihan, Chief Marketing Officer of 401k Marketing, 401(k) Specialist and Rebecca discuss three pro tips for advisors that can be applied to their marketing strategies.

  1. Marketing Importance: Rebecca emphasizes that every touchpoint with a client, center of influence, or prospect is an opportunity to enhance your brand and program. It’s important to ensure these touchpoints are impressive and accurately represent your value as a retirement plan expert.
  2. Social Media Use: Rebecca advises not to feel guilty about spending time on social media. Engaging with social media, writing comments, and even playing games like Candy Crush can be considered productive in today’s digital age. She encourages starting a blog to further enhance your digital presence.
  3. Staying Ahead of Industry Trends: Rebecca notes the importance of learning from industry experts and thought leaders at conferences. By staying informed, advisors can anticipate future trends and provide valuable insights to their clients, helping them stay ahead of the game.
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