HUB Names AI Sales Innovation VP, Hightower Advisors Expands UHNW Division

Hub International Limited (HUB) has appointed Faizal Mitha as vice president of AI Sales Innovation, effective July 1, 2026.

“AI is a force multiplier for serving clients better, amplifying what our producers already do well by helping them anticipate risk, respond faster, and bring sharper insights to every client and prospect conversation,” said Marc Cohen, president and CEO of HUB. “Faizal has spent his career at the intersection of digital innovation and client service, and his new role builds on that experience.”

Mitha will help scale the success producers are having with Anthropic’s Claude platform, which was deployed to HUB’s employees beginning in the fourth quarter of 2025. He will also build the resources, tools, and training to make them available across HUB’s Commercial Lines, Personal Lines, Private Client, Retirement & Private Wealth and Employee Benefits business lines. He will also work closely with HUB’s AI and Automation Team and other leadership teams across North America to track adoption and measure impact on new business and organic growth.

Mitha brings more than two decades of innovation, employee benefits and digital leadership experience to the role. As chief sales & innovation officer of HUB Canada Employee Benefits and Retirement, he led the reimagining of HUB Canada’s employee benefits and retirement savings experience, launching new services, including HUB Canada Persona Analysis, integrating insurtech capabilities and helping build HUB’s national Canada employee benefits and retirement segment.

Mitha joined HUB through a 2018 acquisition, where he led the firm’s expertise in digital benefits and employee health.