Waverly Advisors Acquires WealthPlans

Waverly Advisors, LLC, a federally registered investment adviser that specializes in investment management, financial planning and wealth management solutions for a diverse group of high-net-worth individuals, corporate retirement plans and institutional clients, has acquired WealthPlans, LLC, a wealth management firm based in Frederick, MD.

As part of this transaction, Waverly’s affiliate, Waverly Business Services, LLC, has acquired WealthPlans’ affiliate, Cooley & Associates, P.C., a tax preparation and accounting services business also based in Frederick, MD.

Founded by President Brent Cooley, Cooley provides comprehensive financial planning, investment management and tax-efficient strategies tailored to the goals of its clients. Cooley and the entire team will join Waverly, and the acquisition will contribute approximately $250 million in assets to the firm.

“Brent and his team bring exceptional technical expertise and an unwavering commitment to serving clients with integrity,” said Justin Russell, president and CEO of Waverly. “This combination of qualities strengthens the firm’s collective ability to deliver outstanding outcomes and a world-class client experience.”

“Partnering with Waverly gives us access to an expanded suite of resources and a national network of professionals, allowing the team to remain focused on the client relationships we have cultivated over the years,” said Cooley. “Our clients will benefit from Waverly’s robust platform capabilities while continuing to receive the personalized service they have come to expect.”

The acquisition of Cooley marks Waverly’s 33rd transaction since accepting an equity investment in December 2021 from Wealth Partners Capital Group (WPCG) and HGGC’s Aspire Holdings platform. The transaction closed on May 29, 2026, and will increase Waverly’s assets under management to approximately $35.5 billion.

Financial and legal terms of the deal will not be disclosed.