Modern Wealth Management Buys $1.1B Flaharty Asset Management

Modern Wealth Management announced an asset purchase agreement with Clearwater, Florida-based Flaharty Asset Management, a holistic wealth management firm overseeing approximately $1.1 billion across advisory and brokerage assets.
Led by Shon Flaharty, CFP, AIF, and Hunter Orr, CFA, Flaharty brings an 18-person team, including nine advisors, to Modern Wealth. The firm serves clients from offices in Clearwater and Punta Gorda, Florida, and has built its business around comprehensive wealth management, high-touch client service and a personalized advice model.
The acquisition expands Modern Wealth’s presence in Florida, a priority market for the firm as it continues building regional offices in key locations across the country. Following Modern Wealth’s April acquisition of South Florida-based Legacy Wealth Management, the addition of Flaharty establishes a presence in the Greater Tampa Bay/Clearwater market and strengthens the firm’s growing Southeast footprint.
“For nearly two decades, we have focused on building a firm that cares deeply about the people we serve and the people we work alongside,” said Flaharty. “As our business has grown, we knew the next chapter required a partner that could help us preserve that culture while continuing to evolve. Modern Wealth understands what makes our firm different and shares our belief that great advice is about much more than investment management alone.”
By joining Modern Wealth, the Flaharty team will gain access to an integrated wealth management platform, backed by centralized support across marketing, technology, compliance, human resources, and operations, as well as premium in‑house capabilities in financial planning, investment management, tax planning and preparation, estate planning and retirement plan management. The team will also have access to Modern Wealth’s Organic Growth Hub, where teams source prospective clients before connecting them with advisers.
“Our objective has always been to grow the right way, with the right clients and without losing the culture that got us here,” said Orr. “Modern Wealth gives us additional capacity to expand the work we believe matters most — helping each client build a financial blueprint that reflects their goals, risks, family dynamics and priorities.”
Flaharty is Modern Wealth’s 22nd acquisition to date and follows the recent addition of Brown and Company in Colorado. Modern Wealth now manages more than $14 billion in assets across 20 offices nationwide.