Betsy oversees Green Alpha’s sales and marketing activities, working diligently to describe the firm’s unique investment philosophies, research processes, risk management priorities, and portfolio construction methodologies in a way those outside Green Alpha’s walls can understand. In addition, she is the lead analyst on a portion of the firm’s portfolio companies and actively involved in portfolio management decisions across Green Alpha’s portfolios. She has a keen interest in diversity and social inclusion issues, keeping the Investment Committee informed of metrics to continually improve research and proprietary scoring processes.
Betsy joined the team in January 2015 as Chief Operating Officer, drawn to Green Alpha’s unique methods of building sustainability-oriented, innovation-driven portfolios one stock at a time – never deviating from the underlying Next Economics framework. She first became acquainted with Green Alpha through her work at First Affirmative Financial Network, LLC. As a core part of her job, Betsy became familiar with many sustainability-oriented investment options and was particularly impressed by Green Alpha’s rigorous research approach.
