Itamar Romanini currently oversees the HSAstore.com eCommerce business line at Health-E Commerce.
Itamar Romanini has over 20 years of vast industry experience starting in 2000 managing marketing and technology for HSA Bank and being instrumental in building the bank’s brand and infrastructure. He was later named Chief Technology Officer and spearheaded the Bank’s product development strategy and technology enhancements. In 2009, as the Senior Vice President and Director of Marketing, Sales and Business Development, Itamar helped set the stage for HSA Bank’s national recognition as a leading HSA custodian, driving the addition of HRA and FSAs to the product mix, securing critical distribution channel partnerships, and positioning the company for substantial growth that transformed HSA Bank into the marketplace leader it is today. Itamar was HSA Bank’s Chief Strategy and Growth Officer during their largest growth years.
Itamar later joined an HSA startup, Bend Financial, as Chief Revenue Officer with responsibility over Marketing and Distribution (business development and sales), setting up sales and marketing teams and initiatives to get the organization recognized as a strong new high tech entrant in the HSA space, and building strong relationships with the health insurance community.
With over 20 years of experience in profitably driving strategic growth initiatives, successfully executing product development and technology enhancements, and driving organizational efficiencies and alignment, Itamar is a widely-recognized expert in the consumer-directed healthcare industry.
