With more than 20 years serving financial markets, John Sullivan is the former editor-in-chief of 401(k) Specialist and Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots. Experienced financial services content executive specializing in creative new media delivery. He joined the American Retirement Association in 2023 as Chief Content Officer, overseeing communications for the organization, as well as its sister organizations.
Make Social Media Marketing Meaningful to Your 401(k) Business
Social media for social media’s sake doesn’t do much if done wrong. How do 401k advisors ensure it’s…
Hey Gen Z—It’s Time to Think About Retirement (Saving)
The best way to reach younger investors? Screen time, of course. Retirement services giant Empower Retirement has expanded…
Coming (Very) Soon! Names and Know-How at NAPA 401(k) Summit
It’s said so often it’s now cliché. If advisors take time away from the office (and their revenue-generating…
February Top Advisor by Participant Outcomes (TAPO)—Marcy Supovitz
The Single Biggest Determinant of Participant Outcome Success If you want the epitome of a straight-talking, no-nonsense, results-oriented…
How Do Managed 401(k) Accounts Measure Up?
Managed accounts are convenient, customized and client-centric, and help “guide employees on how much save, how to invest…
How Human Capital Risk Management Will Revolutionize Retirement
“Don’t be an analog phone.” It’s a weird way to start a presentation on retirement benefits, but attendees…
Target-Date Transformation—Where Do We Go From Here?
[From Issue 1, 2019] Don’t mistake activity for achievement,” Hall of Fame basketball coach John Wooden famously said,…
Are You a ‘Digital Fiduciary’? You’d Better Be
It’s not enough to examine investment products alone for (potential) inclusion in the retirement plan menu. Plan sponsors…
How the ‘Consumer Experience’ Fares in 401k Advice
A hyper-focus on the “consumer experience” is all the rage, as younger generations—especially—value how an interaction makes them…
3 ‘Hot Topics’ in 401(k)s: Alight Solutions
This year marks the 15th version of Alight Solutions’ annual Hot Topics in Retirement and Financial Wellbeing report,…