Kassandra Hendrix serves as Executive Vice President of Corporate Strategy at LeafHouse Financial, an independent investment advisory firm based in Austin, Texas. Since joining LeafHouse in 2018, she has held several senior leadership roles, including Chief Marketing Officer and Senior Vice President of Corporate Strategy & Brand. In her current role, Hendrix leads the development and execution of corporate strategy, focusing on enhancing LeafHouse's brand presence and aligning its services with the evolving needs of the retirement plan investment industry. In addition to her role at LeafHouse, Hendrix is involved with investGrade™, a cloud-based software solution that provides the financial industry with investment research, reporting, data aggregation, and communication services for retirement plans.
Hendrix's professional background encompasses marketing, business development, and corporate strategy. Prior to her tenure at LeafHouse, she held positions in investor relations at Golub Capital, client service management at JPMorgan Chase, and associate director at UBS Investment Bank. She also contributed to data analytics and water management strategies at Banyan Water.
