Lynn Brackpool Giles was a contributing editor to 401(k) Specialist. Lynn currently is a contributing writer for ALM Media, LLC and is also self employed as a communications consultant.
Lynn is former Managing Director of Communications and Consumer Services for the Financial Planning Association (FPA), where she oversaw all corporate, legislative and consumer communications. In her current journalistic practice, she is a frequent contributor to numerous financial services industry publications.
How to Harvest ‘Higher’ 401(k) Returns
Non-traditional asset classes can be the shiny new toys on the shelf. As a 401(k) advisor, when is…
Offbeat and Completely Original 401k Enrollment Strategies
Taco trucks. Hammocks. Keg-o-rators. Not exactly the words you associate with increasing 401k participation, but advisor Jason Chepenik…
The Right Way to Identify 401(k) Niche Markets
Experts point to niche markets and their importance in creating referrals and loyalty. How can 401(k) advisors best target their resources and expertise to capitalize on a particular segment?
How to Market Yourself as a Retirement Readiness Expert: 2017 Excel 401k
Rebecca Hourihan brought her marketing expertise to Excel 401(k): The Advisors’ Conference on Tuesday to teach advisors how they…
Advisors Must Up Their Game in New Fiduciary Rule Era
Todd Timmerman didn’t mince words in Monday’s presentation at Excel 401k: The Advisors’ Conference about how advisors can…
‘It’s not Rocket Science,’ There’s Opportunity in Retirement Plans: 2017 Excel 401(k)
If you know where to look, there’s plenty of opportunity in the retirement plan space. So, said TD…
How Fees, Fiduciary, Technology Will Impact 401(k)s: 2017 Excel 401(k)
The Excel 401(k) Conference in Las Vegas kicked off on Monday morning with an opening session that contained…
Why Financial Wellness is Not a Waste of Time: 2017 Excel 401k
Financial wellness is one of the hottest of hot topics and Mark Singer, CFP was sure to raise…
How to Measure 401(k) Financial Wellness Success
Advisors are touting the benefits of financial wellness initiatives to their clients and, for the most part, companies are falling in line.