Dr. Martha Brown Menard is a Principal Consultant at Cascadia. Martha is an experienced behavioral scientist and financial wellness coach, a member of the Association for Financial Counseling and Planning Education and the Financial Therapy Association. As a coach, she loves helping people create a positive relationship with money. Menard is passionate about democratizing personalized financial guidance through scalable and configurable technology.
‘Trapped and Strapped’—Why Employees Need Financial Wellness Technology
As retirement plan advisory firms move toward incorporating data and technology to scale the management of plan participants,…
Generational ‘Differences’ Are More of the Same
Gen Z (born after 1995), the first generation to grow up as true digital natives, is now entering…
Is Financial Stress the New Smoking?
Having less stress in our lives generally has a positive impact on health, but what about reducing financial…
Is it Time to Retire Retirement?
Retirement trends are changing. People are no longer expected to spend their days playing golf and bridge (unless…
Gen Z is Coming: What 401(k) Advisors Need to Know
When they’re not typing ‘uwu’ into a text message, Gen Zers are busy learning from their elders’ financial…
How Student Loans Hurt Retirement Security
April is Financial Literacy Month, and as usual, we can again expect a slew of articles chastising Americans…
401(k) Advisors are Late to Digital Transformation
While many businesses are talking about digital transformation, relatively few have actually implemented it. According to a recent…
How 401(k) Advisors Fight Financial Abuse
Last year’s passage of the Senior Safe Act sparked a number of industry articles shining the spotlight on…
Americans Don’t Expect Finances to Improve This Year, Blame Washington
Most of us expect our finances to improve over time, as we advance in our careers and our…
401(k) Financial Wellness Hindered by Ongoing Debt Debacle
We’ve heard a lot about the shrinking middle class. Despite an economy with the highest level of corporate…