With more than 20 years serving financial markets, John Sullivan is the former editor-in-chief of 401(k) Specialist and Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots. Experienced financial services content executive specializing in creative new media delivery. He joined the American Retirement Association in 2023 as Chief Content Officer, overseeing communications for the organization, as well as its sister organizations.
Why Boutique 401(k) Firms are Blowing Up
The middle market is where it’s at, at least according to asset managers in the 401(k) space. Research…
Get Ready for ‘National Retirement Security Week’
Seems like we just got through with National 401(k) Day, and we’re already on to National Retirement Security Week.…
How 401(k) Advisors ‘Immediately’ Gain Credibility with Prospects, Clients
Authority marketing – it’s an entendre that works a number of ways. For the purposes of “The Authority…
How Small 401(k) Plans Equal Big Profit Margins
Discover how small plan retirement advisory can yield big margins with the right process, workflow, and client relationships.
4 Digital Marketing Steps 401(k) Advisors Should Take Now
Sheri Fitts doesn’t mince words. “401(k) advisors are 10 years behind where they need to be with their digital marketing,”…
401(k) Fiduciary Rule: ‘Everyone Shares the Blame’
What concrete actions should advisors be taking to prepare for the full implementation of the Department of Labor’s…
How to Address the 401(k) Industry’s Diversity Issue
You certainly can’t call Ross Marino a hands-off conference manager. The founder and CEO of Excel 401(k): The…
401k Fiduciary Rule ‘Hostile Takeover of Financial Industry by Lawyers’
Ask Charlie Epstein about the fiduciary rule, and expect an earful. Epstein, America’s self-proclaimed 401k Coach, estimates that…
3 Marketing Tips to Take 401(k) Advisors to the Next Level
Boost Your Advisor Business: Rebecca Hourihan's Top 3 Marketing Tips for 401(k) Advisors Aimed at Elevating Your Practice to New Heights.
A New Record for 401(k) Assets?
401(k) assets continue their climb. The Investment Company Institute put the latest tally at $4.9 trillion. Overall, total…