Wilde Wealth Management Appoints COO

Cetera, a strategic minority investor in Wilde Wealth Management Group has named Erica Bloudek as chief operating officer. Bloudek will oversee operational strategy for the independent wealth management firm.

Wilde Wealth, whom Cetera Advisors completed a minority investment in January 2024, is one of the largest firms in the Cetera Advisors community.

Bloudek will lead the development of a “scalable, efficient and compliant” operating model, guide strategic planning, and oversee functions including advisor and client onboarding, marketing communications and workflow management.

“Wilde Wealth has built a strong foundation rooted in both growth and culture,” said Bloudek. “There is a clear commitment to collaboration and client service. I’m excited to help scale the operational infrastructure in a way that supports continued expansion while preserving the culture that makes this organization so distinctive.”

Wilde Wealth has approximately $5.75 billion in assets under administration1 and serves as an Office of Supervisory Jurisdiction (OSJ) supporting 56 advisors across nine locations throughout the Southwest. The firm provides a holistic, full-service wealth management experience, including legacy planning, tax planning and investment management. Advisors with Wilde Wealth have been affiliated with Cetera Advisors since 2007.

Bloudek joins Wilde Wealth Management Group following an executive leadership tenure with Ashton Thomas Private Wealth, an Arax Investment Partners company, where she served as chief operating officer. Prior to that role, Bloudek spent 18 years with Wells Fargo and its affiliated entities.