Modern Wealth Grows New York Presence with $300M Addition

Modern Wealth Management this week announced an asset purchase agreement of a Rochester, New York-based advisory practice led by industry veteran Craig Houck.

The transaction adds a four-person advisory team who oversees $300 million in client assets to Modern Wealth’s Rochester office, with Houck assuming the role of managing director.

The move is said to further expand Modern Wealth’s East Coast presence.

“Modern Wealth provides a platform that empowers advisors to deliver exceptional client experience while accelerating their own growth,” said Houck. “In particular, the firm’s deep tax planning expertise allows us to better serve clients navigating increasingly complex financial decisions, especially as they move through retirement. Joining Modern Wealth enables us to expand our service model, collaborate with tax and planning specialists, and deliver greater value to clients with more speed and scale.”

The hub delivers strategies for lead generation, distribution and client onboarding, alongside centralized support across marketing, technology, compliance, human resources and operations.

“Craig’s team’s decision to join Modern Wealth is a testament to the appeal of our approach— building strong local teams and giving advisors the resources, technology and expertise to thrive,” said Jason Gordo, President & Co-Founder of Modern Wealth. “Rochester represents our largest East Coast market, and the team strengthens our financial planning capabilities while supporting continued expansion in the region. They exemplify the type of entrepreneurial, client-focused and collaborative advisors we are proud to welcome to our platform.”