Clemetson Joins 401(k) Specialist to Lead Media Sales Growth
401(k) Specialist today announced that veteran B2B sales and marketing professional Denise Clemetson has joined the retirement industry media outlet as Director of Media Sales.
Clemetson, who has more than 25 years of experience across data, technology, marketing, and media, succeeds Heather Powell, who recently stepped down to pursue a new opportunity. During her tenure, Powell played a key role in expanding the firm’s media sales efforts and strengthening client relationships.
Based in Northern California, Clemetson has a proven track record of designing and executing integrated campaigns that drive measurable results. She has partnered with brands and agencies to leverage digital media, lead generation, and live and virtual events, with experience spanning startups to Fortune 500 companies.
“We are thrilled to welcome Denise to our team. Her extensive experience and deep knowledge of digital media will be an invaluable asset to our organization and partners,” said Nicholas Robinson, Managing Partner of 401(k) Properties, LLC, parent company of 401(k) Specialist.
“I’m delighted to step into the role of Director of Media Sales at 401(k) Specialist. I’ve spent my career helping B2B brands drive engagement and growth, and I’m excited to bring that experience to a platform known for its high-quality, trusted content,” Clemetson said. “401(k) Specialist has built a powerful connection with its audience, and I look forward to working with our partners to create programs that truly resonate and drive results.”
Clemetson works closely with clients to understand their business objectives and align the right mix of media, data, lead generation, and events to maximize engagement, pipeline growth, and ROI. Her experience spans a wide range of organizations—from early-stage startups to Fortune 500 companies—giving her a unique perspective on adapting sales strategies, messaging, and go-to-market approaches in rapidly evolving industries.
401(k) Specialist is the independent market leader for news, trends and information about the workplace retirement plan industry, keeping retirement plan advisors and sponsors up to date on best practices and key developments that help improve retirement outcomes for millions of Americans.
Denise can be reached at (303) 710-4031 or dclemetson@401kspecialist.com.
401k Specialist is a leading digital media brand and content platform dedicated to educating and empowering financial professionals who work in the retirement planning industry—especially those focused on 401(k) plans and defined contribution (DC) retirement strategies. The company provides insights, analysis, and tools that help advisors, plan sponsors, and other stakeholders make informed decisions to improve retirement outcomes for participants.
At its core, 401k Specialist serves as a trusted resource for news, thought leadership, regulatory updates, and best practices in the rapidly evolving retirement space. Its content spans various formats, including daily articles, newsletters, webinars, interviews, research reports, whitepapers, and podcasts. The editorial team curates and produces content that addresses the complexities of fiduciary responsibility, plan design, participant engagement, investment selection, and regulatory compliance.
The platform also covers emerging trends such as behavioral finance, decumulation strategies, financial wellness, and the integration of technology in plan administration. By staying ahead of legislative and market developments, 401k Specialist ensures that financial advisors and plan sponsors are equipped with up-to-date knowledge to better serve their clients and participants.
Overall, 401k Specialist acts as a comprehensive, go-to hub for those seeking expert guidance and industry intelligence in the retirement planning ecosystem.