Financial Finesse Wins AI Personalization Award

Financial Finesse has recently been announced as a winner in the 2024 AI Awards program in the “Best Use of AI-driven Personalization” category and was named a bronze winner by the 2024 Merit Awards for Technology in the FinTech category.

Both awards recognized Financial Finesse’s AI-powered virtual financial coach “Aimee” (Artificial Intelligence Motivating Employees Everywhere) as a global leader in AI innovation.

Aimee reaches over 2.5 million employees across 20,000+ companies globally and surpassed 8.3 million interactions in 2023.

“We are honored and delighted to be recognized by both the AI Awards and Merit Awards for our innovations in AI in FinTech,” said Liz Davidson, founder and CEO of Financial Finesse. “Innovation is in our DNA. We are the first company to provide financial coaching as an employee benefit at scale and are responsible for many major innovations that have shaped our industry. These awards are a testament to that and to our exceptional team, whose hard work and commitment drive our industry forward and help change more financial lives every year.”

The AI Awards are a new awards program launched earlier this year by cloud computing awards body The Cloud Awards. The awards program recognizes and rewards excellence and innovation in the use or development of cloud artificial intelligence technologies, and machine learning.

“Financial Finesse offers a truly useful product for employees, delivering excellent personalization with bespoke advice tailored to each individual. Their approach to AI-powered financial coaching is transformative, helping employees reduce financial stress, build resilience, and make real progress toward their goals,” said AI Awards Judge, Dave Newton. “The A.I. Awards Judging Panel thought this was a standout example of how AI can revolutionize financial wellness in the workplace while driving ROI for employers.”

Created in 2022, the Merit Awards are designed to recognize the efforts put forth by global industries and the markets they serve. The awards program acknowledges companies that have contributed to the continued growth of the market worldwide. The annual Merit Awards is judged by industry executives, members of the media, and consultants.