Prio Merges with Cerity Partners

Cerity Partners is merging with Prio Wealth, a Boston-based wealth management firm, to expand Cerity’s suite of wealth advisory services across generational wealth planning, financial and retirement planning, and investment management services.

Prio Wealth will add $4.1 billion in AUM to Cerity Partners and will operate under the Cerity Partners name.

“Partnering with Prio Wealth reinforces our commitment to delivering integrated, personalized, and diversified wealth advisory solutions that address every aspect of our clients’ financial needs,” said Claire O’Keefe, partner and head of Partner Development at Cerity Partners. “Prio’s highly credentialed and experienced team will allow us to continue providing exceptional services, while building our presence in Boston, a market that continues seeing strong demand for best-in-class wealth management capabilities. We’re delighted to welcome our new partners and colleagues to our partnership.”

“For over three decades, we’ve remained steadfast in our mission of helping clients gain confidence and control of their financial lives by not only focusing on what they’re invested in, but what they’re investing for,” said John Bratschi from Prio Wealth. “Merging with Cerity Partners will allow us to continue building on our mission, while providing clients with expanded access to financial advisory solutions and strategies to bring their money and life into sync.”

Echelon Partners served as the exclusive financial advisor to Prio Wealth, and Buchalter provided legal counsel.