Wedbush Securities Adds Financial Consultant

Wedbush Securities, an independent financial services provider, has announced that Alex Froloff is joining the firm as a financial consultant in Wealth Management.

Joining from Merrill Lynch, Froloff brings over 25 years of experience designing, implementing, and consulting on retirement plans for executives and business owners. Throughout his career, Froloff has worked to establish customized wealth management and investment strategies for his clientele with a focus on their goals and current financial circumstances.

“There is a wealth of resources and products at Wedbush that will enable me to fully support the needs of business owners so they can ease their financial burdens and focus on growing their pensions and retirement plans. Wedbush’s entrepreneurial spirit is a match for my personality and the potential for growth here is very clear,” Froloff said.

“We are thrilled that Alex has joined our growing Wealth Management team in Pasadena. His extensive experience and expertise will play a key role as we continue to expand our Los Angeles area presence and enhance our client offerings,” adds EVP, head of Wealth Management, Chris Mone.

Froloff is a long-time resident of Southern California and holds a bachelor’s degree from the University of California, Santa Barbara.