Corporate Roundup: Equitable Names CMO, MissionSquare Appoints Strategic Programs Head

This week’s corporate roundup features executive moves and strategic hires across the financial services landscape. Equitable named Greg Boosin as chief marketing officer, while MissionSquare appointed Max Hamm to lead strategic programs. Securian Financial promoted John Heshelman to CIO, SBA welcomed Andy Clonts as senior benefits consultant, and The Standard elevated Melissa Oliver-Janiak to AVP of Total Rewards and HR M&A. Edelman Financial Engines added Michael Liersch as chief planning officer, and RISR partnered with The American College of Financial Services to boost advisor education for business succession planning.

Equitable Names CMO

Equitable this week announced the appointment of Greg Boosin as chief marketing officer. He will report to Nick Lane, president of Equitable, and join the company’s Operating Committee.

“Greg is a dynamic and proven marketing leader in the financial services industry, with experience delivering measurable go-to-market strategies and driving growth across multiple verticals,” said Lane. “His strategic mindset and deep marketing expertise will further strengthen our brand, as Equitable continues to meet clients where they are — offering trusted guidance and innovative solutions to help them navigate their financial journeys with confidence.”

In this role, Boosin will lead all aspects of Equitable’s marketing strategy to support its Retirement and Wealth Management businesses, focused on accelerating business growth, deepening client engagement and increasing brand awareness. He has more than two decades of experience in the financial services industry, most recently serving as executive vice president of Global B2B & Product Marketing at Mastercard. During his nearly 20-year tenure with the firm, he built and led a global team across four business units and five regions, overseeing lead generation, sales enablement, client acquisition and go-to-market strategies. He also held senior leadership roles at Mastercard spanning marketing strategy, investor relations and merchant sales.

Boosin assumes the chief marketing officer role from Connie Weaver, who joined Equitable in 2020 to launch and build its brand in the market. Weaver has a distinguished marketing career spanning more than four decades, having held senior leadership positions at TIAA, The Hartford, AT&T and Microsoft. Following her planned retirement from Equitable, Weaver intends to remain active by sharing her expertise on advisory boards and working with early-stage companies as a strategic marketing advisor.

“Connie’s expertise and leadership were instrumental in transforming the marketing organization to support business growth and significantly increased Equitable’s brand awareness as a leading provider in the retirement and wealth management industry,” said Lane. “We wish Connie the very best as she embarks on her next chapter.”