Summit Acquires Parsons Broach

Summit Financial is acquiring Parsons Broach Financial Services.

Summit made the strategic investment through its partnership model, Summit Growth Partners. Since early 2024, Summit has invested in 26 firms.

“For over 40 years, we’ve championed advisors who embrace independence as a better way to serve clients and take ownership of their life’s work,” said Stan Gregor, Chairman and CEO Summit Financial Holdings. “We’re thrilled to bring such high-quality advisors as Todd Parsons and Robbie Broach into the Summit family. They serve values-driven clients who wish to grow, protect, and use their wealth meaningfully.”

Established in 2011, Parsons Broach is led by founding partners and wealth advisors Todd Parsons and Robbie Broach, CFP, CPFA. The Montgomery, AL, firm manages more than $250 million in assets and offers financial planning, investment management, retirement planning, estate planning, risk management, and charitable giving strategies.

“Joining Summit is a strategic move that enables us to offer even more resources, technology, and support to enhance the level of service we provide our clients,” said Broach. “We’re now better positioned to drive strong, sustainable growth while keeping our focus exactly where it belongs – on our valued clients.”