Corporate Roundup: LPL Financial Sees Greener Grass with Anna Kendrick in Ad Campaign
LPL Financial Sees Greener Grass with Anna Kendrick in Ad Campaign
LPL Financial LLC this week launched a national multimedia campaign featuring actor Anna Kendrick, in an effort to break through the consumer market.
The marketing campaign, launched this month across several media channels and in accordance with the 107th PGA Championship, centers around the question, “What if You Could?” Its aim is to ask viewers about their goals and inspire consumers to achieve them.
In a television commercial promoting the insurance brand, Kendrick is seen lugging a massive patch of lawn across a city, asking viewers, “What if you could have the greener grass on your side?” The question signifies the “greener grass,” or enhanced service, investors receive when working with an LPL Financial professional.
“What If You Could? is such a powerful question that provokes endless possibilities for everyone,” said Kendrick. “Just imagine the potential when the greener grass is always on your side. LPL is in a position to make this happen. It’s really cool to partner with the company that is helping people see all that their future can hold.”
“Based on advisor feedback, we’re introducing LPL Financial to the consumer market for the first time, establishing a connection with the people who rely on LPL advisors and affiliated institutions to help them reach their goals,” added Rich Steinmeier, LPL financial chief executive officer. “Through this investment, we’re ready for our brand to be as powerful as the services we provide.”
As reported by AdAge, cinematographer Rodrigo Prieto served as the commercial’s director of photography. Prieto is an Academy Award nominee who has worked on films
The Wolf of Wall Street” and “Brokeback Mountain.”
Formed in 1989, LPL today now services and custodies approximately $1.8 trillion in assets for seven million Americans.