Alliance for Lifetime Income Joins LIMRA, LOMA

LL Global, the parent of LIMRA and LOMA, the leading trade association for the life insurance, annuity, and workplace benefits industry, is merging its nonprofit consumer education association Alliance for Lifetime Income (ALI) into LIMRA and LOMA. 

ALI was founded in 2018 to help consumers and financial advisors better understand protected income in retirement.

“In each of the last 15 years, LIMRA research shows consumers’ top concern has been about achieving retirement security. This strategic move reflects our commitment to continue educating consumers and advisors about the value of the products our members provide that can help them achieve lifetime financial security,” said David Levenson, president and CEO of LIMRA and LOMA. “By integrating ALI’s strong consumer-facing programs with LIMRA and LOMA’s deep industry knowledge, research and member network, we can expand our collective impact and educate more Americans about the importance of protected lifetime income, empowering them to make better-informed financial decisions.”

“The Alliance was founded eight years ago with a single mission — to help educate Americans about the importance of having protected income in retirement,” said Jean Statler, CEO of the Alliance for Lifetime Income. “Though our research shows more pre-retirees are aware of and asking their advisors about annuities, there’s still more work to be done. We believe LIMRA and LOMA’s long history of industry leadership, capabilities, and resources will help take this effort to a whole new level.”

The transaction is expected to close by August 31, 2025.