TRPG Acquires Parrot Wealth Management

Cetera Holdings, the parent company of Cetera Financial Group (collectively, Cetera) has announced that Cetera’s employee-based RIA, The Retirement Planning Group (TRPG), has acquired Parrott Wealth Management, LLC.

Led by William Parrott, the firm manages approximately $185 million in assets under management (AUM), as of December 31, 2023, and is based in Austin, Texas. Through the acquisition, three full-time professionals will become TRPG/Cetera employees.

“Bill and his team are welcome additions to TRPG, where they will be well positioned to serve their clients first and foremost,” said Kevin Conard, CEO at TRPG. “The Parrott Wealth team is the latest example of successful client-centric advisors looking to make a change to benefit their clients and their business by joining us. As TRPG’s growth trajectory continues, we expect to attract more independent advisors with similar aspirations to set their clients and businesses up for long-term success.”

“Kevin and the TRPG team deliver the resources, capabilities and expertise to empower the next chapter of success for our business,” Parrott said. “Joining a thriving business like TRPG is a great opportunity for our practice and our clients as we look to the future. We are pleased to be a part of the TRPG family and anticipate many promising opportunities ahead.”

The acquisition marks the fourth for TRPG since being acquired by Cetera in 2023. TRPG now oversees more than $2.6 billion in assets under management.