Technology in financial wellness takes center stage in this interview filmed at the Fi360 Conference in Nashville, where John Sullivan of 401k Specialist speaks with Christian Stanley from Greenspring Advisors about the evolution of financial wellness in the retirement space.
Stanley introduces Greenspring’s innovative financial wellness platform, which is designed to improve employee engagement and financial understanding. Recognizing that employees are overwhelmed with information yet lack context, Greenspring created a system focused on meaningful engagement and personalized guidance. At its core is a dedicated CFP (Certified Financial Planner) who works directly with plan participants to help them interpret and act on financial data.
The platform, named Clarity at Work, includes a participant portal where users can access curated and original content—such as webinars and educational videos—and, more importantly, schedule one-on-one meetings with advisors year-round. This move beyond the traditional annual on-site advisor visit allows for more proactive and timely financial education.
Stanley notes a noticeable behavioral shift among users, attributed to this greater accessibility and personalization. The tool simplifies complex financial information and translates it into actionable insights for individuals, helping them make more informed decisions.
The conversation also touches on the broader state of financial wellness in the industry. While it’s become a buzzword, Stanley emphasizes the importance of clear, concise messaging and storytelling to make financial concepts resonate with participants. Anecdotal examples are used to create emotional connections and reinforce understanding.
In summary, the video highlights how technology, paired with human support, is redefining retirement planning and improving outcomes for 401(k) participants.