Envestnet, Advisor Group Team for Major 401k Practice Management Play

401k, technology, retirement, Envestnet

Practice management gets a boost.

Broker-dealer behemoth Advisor Group announced Tuesday it’s launched of Retirement Plan Central, a “comprehensive practice management platform for 401k advisors” powered by Envestnet | Retirement Solutions’ Practice Advantage.

The platform provides retirement advisors with “the investment tools, workflow solutions and powerful analytics that represent essential drivers of a sustainable retirement plan business in today’s increasingly regulated environment,” according to the companies.

It features a client relationship management (CRM) solution, advisor management dashboard, investment analytics, fund research and monitoring reports, as well as request for proposal (RFP) and vendor search tools.

Additionally, it offers a compliance tool as well as access to a secure online vault that stores important client documents and meeting notes.

“Remaining competitive in today’s retirement advisor landscape is becoming increasingly difficult as consumer demand increases, and we see more advisors enter the space,” Jamie Price, president and CEO of Advisor Group, said in a statement. “As Advisor Group continues to build out its suite of practice management resources, we are launching Retirement Plan Central with Envestnet | Retirement Solutions to equip advisors with the tools needed to provide customized, best-in-class retirement advice that is unburdened by back-office strain.”

It’s expected to address a number of critical needs for 401k advisors in the independent space, with features such as:

“Our ‘Signature Service’ agreement with Advisor Group will provide their advisors with our fully integrated platform and full reporting package,” added Babu Sivadasan, group president of Envestnet | Retirement Solutions. “Our innovative technology will help Advisor Group’s advisors by providing them with a high level of transparency into their books of business, while also offering the compelling reporting and analytics tools that they need to successfully adapt to rapid regulatory changes.”

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