Samantha Russell is Chief Evangelist with Twenty Over Ten, a 401(k) digital marketing platform for financial professionals.
Russell’s practical yet insightful digital marketing tips and techniques have helped thousands of financial professionals experience significant growth. And lord knows, when it comes to digital marketing, they certainly need the help.
In the ever-evolving landscape of financial advising, mastering the art of 401(k) digital marketing has become as essential as understanding market fluctuations. It’s a realm where Samantha Russell shines, a beacon for financial advisors eager to navigate the digital domain with confidence and creativity. Russell’s genius lies in transforming the complex into the accessible, guiding advisors through the intricacies of website development, content marketing, SEO, social media, and the increasingly influential world of video marketing.
Her prowess isn’t just recognized behind the scenes; Russell is a familiar face across the financial industry, gracing stages at prestigious financial conferences and contributing her insights to the pages of renowned industry publications. Her journey from being part of the foundational team at Twenty Over Ten to her pivotal role as Chief Evangelist at FMG Suite underscores a career dedicated to digital empowerment. Russell’s passion is palpable — she lives to ignite the digital marketing strategies of financial advisors, inspiring explosive growth and fostering connections that go beyond the screen.
What truly sets Russell apart is her unwavering commitment to the success of those she mentors. Each success story, every advisor who reports a significant return on their marketing investment, fuels her mission. It’s a testament to the power of effective 401(k) digital marketing, a field where Russell has become an indispensable guide.
In a candid discussion with us, Russell delves into the essence of what advisors can do to elevate their digital presence. She’s on the forefront of new and cool technology, always ready to share the latest and greatest in social media marketing strategies. Her enthusiasm for innovation in 401(k) digital marketing is not just about keeping up with trends; it’s about setting them. Russell’s insights offer a roadmap for advisors seeking to make their mark in the digital age, proving that with the right strategies, the potential for growth is boundless.
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With more than 20 years serving financial markets, John Sullivan is the former editor-in-chief of Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots.
