Pello Companies Acquires Morningstar Subsidiary

Creative Planning acquires SageView
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Pello Companies, LLC has entered into a definitive agreement for the acquisition of ByAllAccounts, a provider of innovative data aggregation technology for financial applications, from Morningstar, Inc.

Upon completion of the transaction, ByAllAccounts will operate as a standalone company. The acquisition is expected to close in the first half of 2026, subject to customary closing conditions. Deal terms are not disclosed.

Pello Companies will appoint Cynthia Rojas Sejas as chief executive officer of ByAllAccounts. Together with the ByAllAccounts team, the company aims to accelerate innovation, expand access to new data sources, and further strengthen its infrastructure and reliability.

“ByAllAccounts built a strong and trusted data aggregation platform under Morningstar’s ownership. In this next chapter, we are excited to focus capital and execution on accelerating innovation and delivering differentiated, best-in-class solutions in wealth management,” said Sejas, incoming CEO of ByAllAccounts. “Our vision is to deliver to advisors, wealth managers, and wealth technology platforms the most comprehensive financial account data, and an expanded set of capabilities that extend beyond pure data aggregation. Through deep relationships, including Morningstar, we are confident about powering the ongoing digital transformation of the wealth management ecosystem.”

Pello Companies was advised by Wedbush & Co., LLC and the law firm of Cooley LLP. Morningstar was advised by Mayer Brown LLP.

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