Smaller start-ups desperately need talent and resources but face a ‘Catch-22’ of not being able to afford a quality 401k. It’s long-frustrated the industry in general, and Jake Rushton in particular. The Co-Founder and CEO of 401Go has it figured out, and is helping advisors to embrace, rather than “shy away” from that market.
“I was tired of the terrible options for small and start-up 401k plans, so I took my own money and time, found a team of amazing developers, formed a company and we built the world’s most advanced 401k solution ever!” Rushton says.