Lincoln Taps Retirement Plan Services President; Voya Named Workday Wellness Partner

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Retirement Plan Services President Joins Lincoln

Lincoln Financial has appointed Jason Crane as senior vice president and president of the Retirement Plan Services (RPS) business.

Crane will oversee all strategy and execution for Lincoln’s RPS business and will report directly to Jimmy Reid, executive vice president and president of Lincoln’s Workplace Solutions businesses, which includes the company’s Retirement business as well as its Group Benefits business. In this role, Crane will be a member of Lincoln’s Corporate Leadership Group.

Prior to joining Lincoln, Crane was head of Core Retirement at Ascensus, and previously led the company’s Retirement Distribution organization. Prior to joining Ascensus in 2018, he held several leadership roles at Transamerica – including head of U.S. Business Development for the organization’s Retirement, Annuities and Mutual Fund businesses and head of U.S. Sales for the Retirement business. He brings more than 25 years of Retirement industry experience to the role, with expertise across all areas of the retirement market – ranging from emerging to institutional market segments.

Crane replaces Ralph Ferraro, who is retiring from Lincoln at the end of September 2025. Ferraro held the role of President of RPS since 2022 and announced his planned retirement in May of this year.