Creative Planning Acquires Grassi Investment Management

Creative Planning has acquired Grassi Investment Management, a wealth management firm located in Santa Clara, California. The transaction was completed on August 28, 2025, adding five experienced professionals to Creative Planning’s team and approximately $1.3 billion in assets under management (AUM).

“Grassi Investment Management’s commitment to personalized client service and expertise in customized portfolio solutions make them exactly the kind of client-first firm we seek in our partnerships. We’re excited to welcome their experienced team and continue the exceptional service their clients have trusted for generations,” said Peter Mallouk, president and CEO of Creative Planning.

According to a release, integrating the Grassi Investment Management’s team enhances Creative Planning’s West Coast operations while offering clients access to Creative Planning’s wealth management capabilities, complementing the personalized service Grassi Investment Management has delivered for more than 40 years.

“Our decision to join Creative Planning was driven by our desire to expand our service capabilities and provide more comprehensive solutions for our clients,” said Peter E. Grassi, owner and investment adviser at Grassi Investment Management. “We found that both organizations share a fundamental commitment to client-centric service and take genuine pride in delivering personalized attention. This alignment in core values creates an ideal foundation for successful integration while maintaining the high-touch experience our clients value.”