MissionSquare Unveils Customer Experience Changes

MissionSquare is evolving several of its customer experience initiatives, the organization announced in a release this week.

Over the next several months, the company will introduce strategic enhancements to the overall experience for current and future customers, including an updated brand name and logo, a redesigned corporate website, and a bold new brand promise.

“As we move forward with our next chapter, we will be expanding how we support individuals and their families as their financial lives change, helping them every step of the way by making sophisticated solutions simple,” said Andre Robinson, CEO at MissionSquare. “As a company built on the impactful relationships we have created with our customers, they will remain at the center of all we do. We are focused on providing solutions that individuals increasingly want and need, allowing us to remain well-equipped to build our business and deliver positive financial outcomes for all.”

In the months ahead, MissionSquare customers will start to see several changes to their overall experience with the organization, including updating its name and logo to “MissionSquare” from “MissionSquare Retirement.”

The organization is also redesigning its corporate website and transitioning its URL source from “.org” to “.com,” in an effort to provide a “readily recognized URL source.”

More financial solutions — including brokerage accounts, high-yield savings, education accounts, self-service financial planning, and access to expanded investment solutions such as cryptocurrency exchange-traded funds — will be rolled out in the second half of 2025 and next year, MissionSquare adds.