Make Social Media Marketing Meaningful to Your 401k Business

Social media for social media’s sake doesn’t do much if done wrong. How do 401k advisors ensure it’s effective? ARGI’s Jeanne Fisher explains.

John Sullivan
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With more than 20 years serving financial markets, John Sullivan is the former editor-in-chief of Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots.

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