Human Interest Wins Outstanding Phone Support Accolade from J.D. Power

Human Interest has earned a J.D. Power certification for delivering “outstanding customer service phone support” to 401(k) customers.

To earn the J.D. Power certification, companies must pass a multi-phase evaluation including a customer survey and a detailed assessment of operational performance against cross-industry top performer benchmarks. 

Human Interest says it has invested more than $200 million to develop technology focused on “exceptional customer experience, substantially raising the bar for an industry that has long been plagued by manual processes, legacy technology, and excessive fees.” In 2025, the company launched its Customer Experience Guarantee tool, aimed at delivering fast, reliable service.

Since the initial Customer Experience Guarantee went into effect in March 2025, Human Interest says only two out of over one million service interactions have reported dissatisfaction.  

Rakesh Mahajan, chief revenue officer of Human Interest, said, “Human Interest is ending a decades-long era in our industry where poor service, manual processes, and slow transaction times were accepted as the norm. Today’s customers demand excellence, and with this distinction, Human Interest is the only one delivering.” 

 “Congratulations to the entire customer service team at Human Interest for earning this rigorous certification in their first year,” said Mark Miller, Practice Leader, Customer Service Advisory at J.D. Power. “Human Interest has demonstrated their commitment to delivering an outstanding service to their customers and should be very proud of this achievement.”

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