Industry Veterans Unveil HSA Gamified Loyalty Program

MaxHSA, a digital platform created to help consumers maximize their HSA contributions without reducing take-home pay, has officially launched this week.

Founded by industry veterans Sanders McConnell and Bill Stuart and launching under parent company Benegames, Inc., MaxHSA is a gamified loyalty program aimed at using HSAs for both health and retirement planning.

“MaxHSA was born from a simple idea,” said Stuart, MaxHSA co-founder. “We conducted extensive market research. Participants told us that they want to increase their HSA contributions without reducing their paychecks. We provide them with three new streams of income to fund their HSAs.”

With MaxHSA, consumers can earn funds through a gamified rewards system, including Roundups, Cashback Rewards, and Referral Rewards that will be contributed to their HSA. Members can round up everyday purchases like coffee, gas, and groceries, while additional savings come from shopping with participating merchants or referring new members to the platform.

“We’ve seen firsthand how HSAs can transform long-term financial wellbeing,” said McConnell, MaxHSA co-founder and CEO. “MaxHSA gives people the knowledge and opportunity they need to fully unlock that potential.”

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