Nuveen announced Monday a new brand platform aimed at supporting the investing needs for future generations.
The firm’s latest tagline, “Invest Like the Future is Watching,” highlights the firm’s focus on long-term, generational investing with incoming clients.
“This campaign captures how Nuveen’s longstanding experience informs our accelerated evolution and perspective on the future. It is authentic to the core of our culture and our drive for excellence that’s rooted in optimism, confidence and a forward-thinking vision,” said Tara Giuliano, chief marketing officer at Nuveen. “Reimagining the iconic Nuveen ‘N’ as a window illustrates the firm’s attributes of transparency, access and foresight while reinforcing the vision of our new tagline ‘Invest like the future is watching.’”
The asset manager created its new brand platform in collaboration with global advertising agency Forsman & Bodenfors (F&B). Prior to its launch, Nuveen and the agency conducted research across institutional investors, advisors, and consultants in regions including the U.S., U.K., Japan, and Germany.
“In our collaborative research, it became apparent that ‘Invest like the future is watching’ struck the right chord with Nuveen’s global client base,” said Julien Bissuel, F&B’s chief solutions officer/managing director North America. “
The latest platform contains Nuveen’s suite of investment solutions that includes services in fixed income, equities, real estate, real assets, and private capital.
Nuveen, a TIAA company, has $1.3 trillion in assets under management (AUM) as of December 31, 2024.
“In the last decade, we have established a truly unique platform of public and private investment capabilities across asset classes, partnered with clients to meet their investment objectives, and launched a global institutional client channel, all while maintaining competitive investment performance,” said Giuliano. “We are now in an exceptional position to extend our global business as a leading asset manager with world-class investment capabilities, distribution and product expertise.”
SEE ALSO:
TIAA, Nuveen Hit $35B with Lifetime Income Solutions
TIAA, Nuveen Reach 1M Accounts for Target-Date Lifetime Income Series
