Jackson Unveils Digital Experience
Jackson National Life Insurance Company launched a new digital experience for financial professionals on the company’s website, Jackson.com.
The new section provides personalized content, self-service enhancements, new tools to help educate financial professionals on Jackson products and information on how to find a local Jackson wholesaler for tailored support.
“We’re proud to launch these new enhancements to our site, expanding the ways we are providing industry-leading service to meet the needs of financial professionals and their clients,” said Aileen Herndon, senior vice president of Distribution Marketing for Jackson National Life Distributors LLC, the marketing and distribution business of Jackson. “We sought input from financial advisors throughout the site development process, ensuring our updates would meet their needs, reduce pain points and make it easier for them to do business with us. This improved digital experience is designed to provide clarity for advisors and clients, deepening existing relationships and attracting new advisors looking to solve their clients’ needs in retirement.”
The site is accessible from the Jackson.com home page. New tools featured as part of the digital experience include:
- Product Match Pro: This tool helps financial professionals identify which Jackson product may best align with a client’s needs by asking a series of retirement goal questions. Based on the responses to those questions, Product Match Pro will show the benefits and features of multiple Jackson products that best align with a client’s needs.
- Find Your Wholesaler: Financial professionals who don’t currently have a relationship with a Jackson wholesaler can use this tool to find contact information for a wholesaler in their area who can provide personalized support.
In addition to the new tools, financial professionals will also have access to self-service options including a pending new business tracker and claims initial notice.
