Summit Invests in Four Advisory Firms Totaling $1.2B

Summit Financial, ​​ in collaboration with Merchant Investment Management, LLC, has announced strategic investments in four new partner firms – Crow Financial Advisors, Everest Consultants, Heritage Wealth Partners, and LPF Advisors. 

The four partner firms, combined, manage more than $1.2 billion in client assets. With these latest deals, Summit has completed 29 investments since early 2024, including 11 in 2025. Summit and its partner firms have over 150 advisors in 23 states managing over $20 billion in client assets, as of July 21, 2025.

“The addition of these outstanding firms is both a powerful validation of Summit’s momentum and a clear signal that our vision for elevated independence and exceptional client service resonates across the industry,” said Stan Gregor, chairman and CEO of Summit Financial Holdings. “For over 40 years, Summit has been unwavering in our mission to empower advisors to grow with integrity, build enduring legacies, and deliver unparalleled value to their clients—always with a steadfast commitment to fiduciary excellence. Together, we are setting a new standard for what advisors and their clients can achieve.”