3 Marketing Pro-Tips for Every 401(k) Advisor: 2017 NAPA 401(k) Summit
‘High Energy Hourihan’ clues us in on great advice to boost your 401k business
In this interview with Rebecca Hourihan, Chief Marketing Officer of 401(k) Marketing, 401(k) Specialist and Rebecca discuss three pro tips for advisors that can be applied to their marketing strategies.
- Marketing Importance: Rebecca emphasizes that every touchpoint with a client, center of influence, or prospect is an opportunity to enhance your brand and program. It’s important to ensure these touchpoints are impressive and accurately represent your value as a retirement plan expert.
- Social Media Use: Rebecca advises not to feel guilty about spending time on social media. Engaging with social media, writing comments, and even playing games like Candy Crush can be considered productive in today’s digital age. She encourages starting a blog to further enhance your digital presence.
- Staying Ahead of Industry Trends: Rebecca notes the importance of learning from industry experts and thought leaders at conferences. By staying informed, advisors can anticipate future trends and provide valuable insights to their clients, helping them stay ahead of the game.
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With more than 20 years serving financial markets, John Sullivan is the former editor-in-chief of 401(k) Specialist and Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots. Experienced financial services content executive specializing in creative new media delivery. He joined the American Retirement Association in 2023 as Chief Content Officer, overseeing communications for the organization, as well as its sister organizations.
