From “Street Fighting Man” to retirement savings and security, the Rolling Stones are out to rock your world and pitch you on protected income.
The legendary group, who recently lost drummer Charlie Watts, has an ongoing relationship and tour sponsorship with the Alliance for Lifetime Income, which announced a new program for tour crew members to gain financial acumen and assistance.
Through a partnership with financial education provider EVERFI, the band will help music and entertainment industry workers plan for their financial futures. The industry employs more than 2.1 million workers—many of whom have been forced to manage without paychecks during the COVID-19 pandemic as concerts and venues shuttered.
Working with Dale “Opie” Sjkerseth, the tour’s production director, the Alliance created two programs using EVERFI’s mobile, online financial education platform. The curriculum includes simple lessons on managing volatile income, building emergency savings, planning for retirement, annuities (a form of protected income) and more.
Pandemic problems
“The live music and entertainment industry came to a halt in 2020, as the pandemic forced not only the ‘No Filter’ tour, but shows of all kinds, to postpone or cancel,” Sjkerseth said in a statement. “It’s been a terribly challenging 15 months for many in the industry who were out of work. I’m extremely grateful that the Alliance and EVERFI agreed to work with me to help educate my crew on financial foundations and planning for retirement.”
“The Alliance is committed to building a country where no American has to face the prospect of running out of money in retirement and we’re thankful for partners like EVERFI who can help us deliver on this vision,” added Jean Statler, CEO of the Alliance for Lifetime Income. “As we hit the road with the Rolling Stones this fall, we’re excited about the opportunity to give rock and roll fans across the country the information and tools they need to improve their financial futures.”
The Rolling Stones U.S. “No Filter” Tour started on September 26 in St. Louis and will travel to Charlotte, N.C., Pittsburgh, Nashville, Los Angeles, Minneapolis, Tampa, Dallas, Las Vegas, Atlanta and Detroit before concluding on November 20 in Austin, Texas.
With more than 20 years serving financial markets, John Sullivan is the former editor-in-chief of Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots.
