How Far Behind Are 401(k) Advisors with Social Media Marketing? John Sullivan 8 years ago Sheri Fitts of ShoeFitts Marketing is having none of it when it comes to 401(k) advisors and their substandard marketing efforts. SEE ALSO: Don’t Forget to Focus on the ‘Why’: Sheri Fitts Sheri Fitts Describes a MAJOR Social Media Early-Adoption Opportunity for 401k Advisors Sheri Fitts Launches Personal Branding and Thought Leadership Conference Why Financial Advisors Need Personal Branding: Sheri Fitts