Emotional appeals matter, but how do 401k advisors genuinely connect? The marketing maven explains.
Sheri Fitts, founder/CEO, is a compelling public speaker and financial services marketing, sales and brand guru whose mission is to amplify the heart of financial services.
After 30+ years in retirement plan and wealth management, Sheri Fitts gained vast insight into what drives behavior. She see an industry that struggles to resonate with people because we don’t understand how to authentically connect and has made it her mission to amplify heart in financial services through its people (some of the best I know). Sheri believe we can harness the power of emotional connection to build trust, ensure meaningful engagements, propel business and the financial confidence of clients. digitalEQ® (Digital Emotional Intelligence), is my highly personalized approach to helping financial professionals use technology and personal branding to increase efficiency and make unforgettable connections. Join me on this important journey.