Digital wealth management solution and technology provider SigFig is adding new artificial intelligence (AI) solutions to its financial advisor collaboration platform, Engage.
SigFig’s platform Engage is purpose-built to blend human expertise and technology. The platform includes AI-powered assistance for advisors and their teams to increase their effectiveness, core integrations with leading industry systems to drive efficiencies and collaborative digital experiences to drive client engagement, according to the firm.
Among the new AI capabilities include:
- AI-driven smart tips, offering in-meeting prompts and customizable recommendations based on real-time conversation analysis to uncover new growth opportunities
- Proactive surfacing of the right content, tools, paperwork and workflows based on what’s being discussed in real-time
- Automated transcripts, meeting summaries and post-meeting notes to help financial advisors spend less time on manual tasks and follow ups and more time on building strong client relationships
The platform comes as more advisors and firms look to integrate AI capabilities into its software and services, in an effort to make time for critical feedback and one-on-one engagement with clients.
“AI has the ability to dramatically increase financial advisor productivity and effectiveness,” said Mike Sha, founder and CEO of SigFig, in a statement. “We know that advisors need to be able to focus on fostering impactful relationships with their clients, truly understanding their pain points and goals. Engage acts as a hub to drive richer, more personalized client experiences, taking care of those time-consuming, but necessary, administrative tasks, so advisors can do exactly that.”
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Amanda Umpierrez is the Managing Editor of 401(k) Specialist magazine. She is a financial services reporter with over six years of experience and a passion for telling stories and reporting news. Amanda received her degree in journalism and government and politics at St. John’s University. She is originally from Queens, New York, but now resides in Denver, Colorado with her partner. In her free time, Amanda enjoys running, cooking, and watching the latest drama show.
