Browsing Tag
401(k) Client Acquisition
215 posts
401(k) Client Acquisition refers to the process of identifying, attracting, and converting new clients—typically employers or plan sponsors—into adopting or switching to a particular 401(k) retirement plan provider or advisor. It combines elements of sales, marketing, and relationship-building, but with strategies tailored to the retirement plan industry’s unique regulatory, fiduciary, and trust-based nature.
Follow Me: Clients Cool with Advisor Social Media Connections
More evidence that engaging with clients on social media is a good way to foster the advisor-client relationship…
Most Advisors Gaining Clients with Social Media
More than nine in 10 advisors who use social media for business say it has helped them gain new clients, according to latest Putnam Social Advisor Survey.More than nine in 10 advisors who use social media for business say it has helped them gain new clients, according to latest Putnam Social Advisor Survey.
Why 401(k) Marketing Gives You Something to Talk About
Two friendly 401(k) advisors walk into a conference room, and the conversation goes: “How’s business?” asks Bill. “Steady,…
Why Did 1 in 4 Consumers STOP Doing Business with Certain Financial Firms?
Something for 401k advisors to think about as you craft your next message to a client: Personalization in…
Top 5 Most Trusted Financial Firms
Increasing customer loyalty is the surest road to bigger profits for financial services brands, according to the latest…
401(k)s Show Net Outflows, Signaling Slowdown
New research from global research and consulting firm Cerulli Associates finds that from 2012 through 2017, total distributions or outflows leaving the 401(k) market expanded at a five-year compound annual growth rate (CAGR) of 8.4 percent.
Prospecting strategies to help win & retain 401(k) business
The opportunity for qualified plan sales is large and growing. With $7.7 trillion in retirement plan assets and 550,000 401(k) plans, the chance to cultivate new business and the need to retain current clients becomes clear when 38 percent of plan sponsors are actively... Article Sponsored By: MassMutual
The Tangible Benefits of a Client-Centric 401k Experience
Joe DeNoyior and his team at Global Retirement Partners treat the “client experience” as something akin seeing a…
7 Taboo Topics Americans Put Before Money
Money taboo keeps people from discussing earnings, debt, and savings. Break the money taboo and start healthy financial conversations.
How to Get the Most From a 401(k) Conference (Seriously)
We want more from our travels than swag, hangovers and sketchy receipts.