Browsing Tag
401(k) Marketing
314 posts
401(k) Marketing refers to the marketing strategies and activities specifically designed to promote 401(k) retirement plans to both employers and employees. It encompasses a range of tactics aimed at increasing awareness, generating leads, and ultimately driving the adoption and participation in 401(k) plans.
5 ‘Most Affordable’ Foreign Retirement Havens of 2019
Retirement savings last longer and provide a higher standard of living in many foreign countries, but especially in these five.
Make Social Media Marketing Meaningful to Your 401(k) Business
Social media for social media’s sake doesn’t do much if done wrong. How do 401k advisors ensure it’s…
Hey Gen Z—It’s Time to Think About Retirement (Saving)
The best way to reach younger investors? Screen time, of course. Retirement services giant Empower Retirement has expanded…
America’s Bucket List: Heavy on Travel, but Financial Goals a Priority Too
Would you believe 95 percent of people actually have a bucket list? That’s the case according to a…
Fiscal Infidelity: Are Spouses Hiding Financial Accounts?
Financial infidelity—it’s a thing, and probably symptomatic of larger marital strife. CreditCards.com is out with a survey about…
10 Best and Worst States to Retire
Some surprises, some not. How does your state rank in retirement friendliness? Which should be considered if your…
Prospecting strategies to help win & retain 401(k) business
The opportunity for qualified plan sales is large and growing. With $7.7 trillion in retirement plan assets and 550,000 401(k) plans, the chance to cultivate new business and the need to retain current clients becomes clear when 38 percent of plan sponsors are actively... Article Sponsored By: MassMutual
Say What? Disconnect Between What 401(k) Sponsors Say, Participants Hear
Risk means different things to different people and describing 401(k) matching contributions as “free money” may help drive…
Junk the Jargon for Better 401(k) Plan Communication
401(k) communication that avoids jargon helps employees understand options, boosting confidence, clarity, and plan enrollment success.
Top 401(k) Marketing Story of 2018: Best Cities to Retire
That would be Lancaster, PA! Don’t everyone say “Florida” at once. It’s actually Lancaster, Penn., according to U.S. News…