Browsing Tag
401(k) Marketing
306 posts
Say What? Disconnect Between What 401k Sponsors Say, Participants Hear
Risk means different things to different people and describing matching contributions as “free money” may help drive higher…
Junk the Jargon for Better 401k Plan Communication
People forget how powerful a tool simple—yet accurate—communication can be, a key to an uptick in understanding and therefore…
Top 401(k) Marketing Story of 2018: Best Cities to Retire
That would be Lancaster, PA! Don’t everyone say “Florida” at once. It’s actually Lancaster, Penn., according to U.S. News…
Top 10 Retirement Destinations for 2019
The world may be your retirement oyster, but where will you live? A number of overseas locales have…
The Tangible Benefits of a Client-Centric 401k Experience
Joe DeNoyior and his team at Global Retirement Partners treat the “client experience” as something akin seeing a…
Higher Confidence Seen in Retirement Readiness
Retirement preparedness and confidence in facing debt are two factors influencing Americans’ improved feelings about their personal finances…
Video Works Well to Attract New 401k Clients, If…
‘Make your personality shine through’ is just one element of a successful shoot when looking to connect…
Transamerica Launches Website for Spanish-Speaking Participants
In almost every way, the Hispanic population in America—nearly 58 million strong—is doing better money-wise than their non-Hispanic…
How to Really Reach Younger Investors and Plan Participants
If you know any millennials, it shouldn’t be a surprise. Younger savers aren’t convinced of the value provided…
Women Still Miss Out on Major Investment Returns
More than a third (35 percent) of women report they have $50,000 or more sitting in savings, according…