Browsing Tag
401(k) Marketing
314 posts
401(k) Marketing refers to the marketing strategies and activities specifically designed to promote 401(k) retirement plans to both employers and employees. It encompasses a range of tactics aimed at increasing awareness, generating leads, and ultimately driving the adoption and participation in 401(k) plans.
A Perfect Opportunity to Push the 401(k)
A booming economy and low unemployment mean “slightly larger pay raises” for employees in the coming year, offering…
Do Millennials Burn Money or Save It?
Millennials are a bunch of carefree, entitled scamps with the highest standard of living (by far) of any…
Why 401(k) Advisors Should Say Hi to HENRY
They might not have it now but soon will, and 401k providers (and advisors) should therefore tune in.…
Top 5 Providers Favored By Small, Mid-Sized 401(k) Plans
The small and mid-market is where it’s at, demonstrating growth potential and an “intent to act,” according to a…
Inexpensive Retirement Regions in Italy—Yes, Italy!
For a growing number of 401(k) participants approaching the end of their careers, the dream is to retire…
You Don’t Define a 401(k) Target Market, It Defines You
I had the pleasure of recently interviewing Lisa Petronio from Strategic Retirement Partners for our Elite Advisor profile…
Why Divorce Shouldn’t Be a Retirement Plan
Yeah, so this is a problem, but also opens a door for 401k advisors to encourage participants to…
Kyrie Irving and Shaq Want Americans to Retire Like Champs
Kyrie Irving and Shaquille O’Neal are encouraging people to elevate their retirement savings game in a new PSA.…
Wait, What? Millennials Better Prepared for Retirement than Their Parents
We’ll admit that at this point we’re confused. Seemingly contradictory studies are released on a weekly basis that…
Hourihan: Take a ‘Journey’ Through the Eyes of a 401(k) Participant
401(k) Marketing Tips from Rebecca Hourihan on making great first impressions, nurturing leads, and embracing tech for advisors.