Browsing Tag
401(k) Marketing
314 posts
401(k) Marketing refers to the marketing strategies and activities specifically designed to promote 401(k) retirement plans to both employers and employees. It encompasses a range of tactics aimed at increasing awareness, generating leads, and ultimately driving the adoption and participation in 401(k) plans.
What it Takes to be a 401(k) ‘Super Saver’
They’re quirky, comfy and oh-so-entitled, but credit where credit is due. Millennials (at least some) are doing 401(k)s…
Why Target Date Funds Aren’t All That, After All
Academic egghead alert! It appears target date funds aren’t all that, at least according to a recent research…
3 Ideas to Increase Your 401(k) Brand Authority
Let’s start with the basics. What is a brand? It is the feelings and sensations that your 401(k)…
What Americans Put Before Financial Security is Just Depressing
Americans really love their smartphones, just one of the items they put before financial security. They might also…
3 Ways to Increase Your 401(k) Referrals
It’s no secret—the retirement plan business is relationship-based. Most of us intuitively know this. However, what does the…
3 Critical 401(k) Marketing Tips
Rebecca Hourihan, 401(k) Marketing founder and CMO talks about the importance of auditing your brand. Here's what she had to say.
Why It’s Time to Fear the 401k Future
The generation with ginormous plans–and expectations–just got ginormouserer, or something. Millennials, it seems, are saving for lifestyle, not…
Surprising Find about Retirement Confidence
Non-retirees retirement confidence is at its highest in a decade, with more Americans believing they’ll live comfortably in retirement.
Fake News Hits 401(k)s
Fake financial news makes health, investment, and retirement decisions harder, creating confusion for many Americans.
Gen X Pessimistic (No Way!) About its Retirement Future
Generation X retirement saving challenges leave many unprepared and seeking financial guidance to secure their future.