Browsing Tag
401(k) Marketing
314 posts
401(k) Marketing refers to the marketing strategies and activities specifically designed to promote 401(k) retirement plans to both employers and employees. It encompasses a range of tactics aimed at increasing awareness, generating leads, and ultimately driving the adoption and participation in 401(k) plans.
Are Millennials Overconfident in their 401(k) Investing Skills?
They may be more brash than brains, but give ‘em points for optimism, at least when compared to…
401k Freak-Out: A Deeper Look At The ‘Retirement Index’ Results
Seventeenth in math, 20th in science, and just behind Estonia in economic freedom. Jeff Daniels’ fictional rant from…
Are 401(k) Fears Fueling Trump Frenzy?
Are 401(k) advisors partly responsible for Donald Trump’s popularity by not doing enough to help participants prepare for retirement?…
401(k) Advisor Prospecting: Today’s Best Tools and Resources
Marketing is the lifeblood of any 401(k) business. It’s the voice that promotes you, your company, and your…
Global Retirement Partners Lands New 401(k) Advisor, $2 Billion in Assets
Global Retirement Partners, the brainchild of high-profile 401(K) industry insider Bill Chetney, said last week that Ellen Lander…
401(k) Participants: Loyal or Lazy?
We all know about the problem of “orphaned” 401(k) accounts. Is it a symptom of something bigger? A new…
401(k) Marketing: Why Advisors Continue to Fail
Sheri Fitts is blunt about the mistakes 401(k) financial advisors make, and like most marketing mavens, she says…
Didn’t Get the 401(k) Business? Time to Find Out Why
Too many advisors fail to follow-up after missing out on a piece of 401(k) plan business. Those that…
Who Has the Most, and Least, Access to a 401(k) Plan?
Access to employer-based 401(k) plans is a hot topic, with more states and municipalities implementing government-run 401(k) plans for workers…
401(k) Fiduciary Opportunity, Is That You?
With changes come opportunities—and if you’re a 401(k) advisor, the new “Conflict of Interest Rule” is a HUGE…