Browsing Tag
401(k) Marketing
314 posts
401(k) Marketing refers to the marketing strategies and activities specifically designed to promote 401(k) retirement plans to both employers and employees. It encompasses a range of tactics aimed at increasing awareness, generating leads, and ultimately driving the adoption and participation in 401(k) plans.
Top 3 Financial Concerns for 401(k) Participants
I want to do it myself, until I don’t! 401(k) plan participants want to take responsibility for own retirement,…
Schwab Impact: CEO Bettinger Hypes New 401(k) Platform
Schwab brought da’ noise, brought da’ funk to kick off its annual IMPACT conference Wednesday morning. The institutional…
Women Save More, Have Less in 401(k)s than Men
Vanguard examined gender differences in participants of defined contribution (DC) plans, finding while that women exhibit better retirement…
Oh Baby! Voya Offers Every Child Born on Monday a $500 Mutual Fund Investment
Talk about a creative use of marketing dollars. Voya Financial will give every baby born in the United…
401(k) Advisors: Social Media Marketing Works, So Use It
We know client and participants are all over social media, so why aren’t more 401(k) advisors using it…
Are 401(k) Critics All Wrong? New Report Says …
Recent attacks on the 401(k) and its effectiveness appear to be off base, at least when compared with…
Problem: Millennials are Retirement Savers, Not Retirement Planners
Okay, so maybe they’re not so smart. Millennials might be better savers than their parents, but that doesn’t…
Retirement Specialists Cashing in on $1.3 Trillion Advisor-Sold 401(k) Market
Advisors, wake up! The defined contribution industry lacks a universal understanding of what a retirement plan advisor is.…
How Small 401(k) Plans Offer Big Opportunity: Celent
Discover how small business 401(k) plans are becoming smarter, cheaper, and more accessible with tech-driven provider solutions.
Happy 401(k) Day!
The decorations are up way too early. First it was Bowtie Day, then International Whale Shark Day and…